Our story

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OUR STORY

A French pioneer who turned into a European expert

We have been developing spectacular advertisings around the world and mainly Europe for over 45 years.

Our pioneering spirit and our commitment to high quality solutions have made us a trustworthy partner for many prestigious brands.

At DEFI, we have developed a family business culture that nurtures solidarity between our teams and a great flexibility capacity within the organisation. With a strong focus on the future and staying true to our values, we develop unique, and spectacular projects for our clients in global cities.

Key dates

DEFI

2019

DEFI extends its product range and develops large format digital devices

2018

Aymeric Chaumet, former DEFI shareholder, becomes President of the company. His arrival allows DEFI to reinforce its strategy by positioning itself as the European leader in large format

2015

Expansion of DEFI coverage with new strategic partners: Branded Cities Networks (BCN) in North America and TPM Outdoor in South East Asia

2012

DEFI regains its independence by the Deodato family and the company’s managers

2005

DEFI joins the international Clear Channel Outdoor group to become its Spectacular division

1995

Establishment of DEFI in China to help brands in their conquest of the Asian market

1989

DEFI forerunner in Russia after the fall of the Berlin Wall

1977

Birth of DEFI, founded by Gaëtan Deodato


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